Drugstore is retail in the market competitive day is shown intense, financing of success of increasing chain drugstore will bring about body of this domain cadaver to all over wild come ahead of schedule. Here setting falls, the author thinks, "Order medicine " the core weapon that makes future promote drugstore competition ability necessarily, had made the time that order medicine, can grab anticipate opportunity completely, at the remain invincible in competition.

　　 New idea

So called " order medicine " , it is consumer carries all sorts of kind, order medicines and chemical reagents to drugstore, and the behavior of the other product that drugstore sells.

Many chain drugstore had been in before this carried out the step that orders medicine, basically be the phone orders medicine, but accomplish without a drugstore complete, the mode ordering medicine in be apart from ideal still has big difference.

Main show is in these difference: It is the means that order medicine onefold, absolutely greater part is ordered for solid word only, cannot satisfy the diversity requirement of consumer.

2 it is the requirement that devoid network orders, the network need that order gains the website operation competence that believes approval yield a ministry, and the drug information that issues by SFDA releases a qualification, website of most chain drugstore did not obtain latter qualification.

3 it is to won't apply a network to order, this is the problem that drugstore of a lot of chain encounters, because medicines and chemical reagents is ordered, reveal waiting for a series of functions is not run-of-mill website function can come true.

4 it is not to have sale From EMKT.com.cn to extend pattern. Although some chain drugstore had been begun order medicine, but the sale with effective lack extends pattern, cannot let consumer remember conveniently thereby, order medicines and chemical reagents.

　 "Search medicine edition "

From the whole nation the first " order medicine " company of orgnaization search drug's current operation pattern, can see the feasibility that orders medicine.

Search drug company orders medical platform at beginning to popularize its since September 2007, this platform basically was to center a phone to order medicine and network to order medicine to be an organic whole, move countrywide chain drugstore toward platform (tripartite) mode, at present already a few drugstore went up to have store in this platform, include to be in among them appear on the market coach period the fine thing hall, happy person that just acquired investment.

Net of summary search medicine concludes, its mode that order medicine can say is the China's at present bannerer mode that order medicine. Above all, the tripartite that it is an independence orders medical platform, be similar to carry Cheng to order a public house to others, order airline ticket, they perhaps order bill part without their hotel, but can bring order with the place that order a ticket for all hotels. Say a bit more clearly, search drug company has his drugstore member, these drugstore members distributing in countrywide each district, no matter be the patient of which area,order medicine, can make order in the neighborhood in member drugstore hand inside very short time, drugstore sends drug in patient hand inside a few hours, the ready money business that finish. And be similar to drug-store net or other has obtained medicines and chemical reagents to trade the drugstore on qualificatory net, its cover range is company seat only, exceeded this area, deserve to send became a tickler, cost exceeds 15 yuan generally / odd, a few liquids are returned cannot post, the patient is intolerable also the anguish that awaits a few talents to take drug. In the meantime, only an inn, the product is not quite all also inn adds up rich, the product value between different drugstore also cannot be compared directly.
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