Show level medicine to enrol business market competition is intense, how to hold crucial link to undertake management dominant particularly crucial. "Dominant sex runs strategy " in the daily management process that is in an enterprise namely, the respect waits in product, media, area, agency through layout of sound program, key, have through making specific aim and give aid to sexual policy, and achieve product promotion to key, media puts effectiveness on market of region of the biggest, dominant move good, center the advantage such as manpower, material resources, financial capacity to come thereby the optimal earnings that key market operation achieves the market to manage. And, have key, in the right way through this kind to " dominant sex runs strategy " , build effective management to run way, drive the frequent promotion of other product and market, form the benign loop that the market operates thereby.

"Dominant sex runs strategy " the content that basically includes field of 4 administrative levels:

() , product of affirmatory dominant sex

[core] : Differentiate according to channel after the product, breed of sex of dominant of every channel choice 1, 2 (breed is too much go against an enterprise to center advantage resource to undertake the market is operated) , the focal point that gives policy the side tilts, carry all-around market operation: Headroom advertisement puts in, the shift that integrated transmission, terminal reveals planar media to wait for a series of effective with sales promotion, in 2, 3 months time paragraph inside make piece 3, 5 " star breed " will promote enterprise whole sales volume and market force!

Foundation of company of the modern medicine that enrol business the actual condition of its product, can suit product line the circumstance to differentiate according to channel for: Clinical breed, specialized subject acclaims breed and current breed. After differentiating so effectively, advantage of a huge is OK the market promotion that has having specific aim according to the channel character of every kinds of product, promote the market the specific aim of promotion and effectiveness greatly thereby.

But, at present the most enterprise that enrol business is existing generally when the product popularizes try to attend to big and small matters all at once: The product that the enterprise acts as agent wants to do, the propagandist investment of every product fits roughly so a kind of circumstance. Such product development that causes a company directly as a result is even, lead an enterprise development without special advantage breed. Final inevitable result is the guiding that did not have star breed action, the integral sale of the enterprise also does not talk to go up breakthrough.

Appear the factor of this kind of phenomenon is main by the following respect:

1, the product is the old variety that operates all the time, attribute the market intermediate breed, market demand is steady, won't appear bigger rise and fall;
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