Author the beginning of the year receives to fall the health care of blood pressure tastes concoctive project, sale From EMKT.com.cn makes diagnose in field of the Changsha City, what this company applies is the sales promotion mode in drugstore, the member that in Changsha a lot of big chemist's shop have sales promotion.

The outstanding achievement of field of the Changsha City is very bad, because this health care tastes every price 198 yuan. The ten yuan chemical depressor in drugstore formed very big impact to its, because price element and health care taste an element, this company cans be imagined in the outstanding achievement in drugstore.

Comparing an a Gordian knot now is price barrier. It is to fall likewise blood pressure, one is ten yuan, one is nearly 200 yuan. It is product category obstacle next, the family is medicine, we are health care is tasted, and this health care tastes a the vitallest issue is an effect slow, need 3 above action to just be developed gradually, for this pair of customer that those left very big determination to buy, the 2nd month is very rare those who counter-purchase.

The traditional breakthrough dot of price barrier is curative effect, want curative effect only good value is unchallenged. But in the obstacle dot of this product, the price is high, either medicine, have effect slow, all is deadly.

We still are the concepts of terminal sales promotion according to the tradition, will locate the competitive method of this product, competitive strategy is:

1. Health care tastes VS medicine, outstanding green safety does not have side-effect;

2. Have effect of chemical step-down of effect slow VS, germ proceed with removes hypertensive factor in the round, removed effect to answering slow green safety is not chemical step-down;

3. Price of price tall VS is low, green of good raw material, good mechanism is safe, of course the price is high.

Above appealed to at 3 o'clock beg, say it is easy, difficult to be done. Need a kind of specific carrier to publicize, the member that publicize foldout, sales promotion bears the weight of hard these fixed position, the one ask for a favor of the member that rely on a piece of paper or sales promotion merely will publicize these content, not only without any action, can obliterate above instead the fixed position 3 o'clock. Want to succeed, we not only face market competition, face the accredit of this company even, must want to one bears the weight of enoughly system will publicize fixed position, and not be successful, also want to take out appropriate occasion and manufacturer explanation at least. Aeriform in increased fixed position to appeal to the difficulty that beg, we thought of grafting can sell pattern finally.

Can sell mode to bear the weight of fixed position was enough this 3 o'clock, but whether does this product suit to be able to be sold, this became everybody's afraidest issue.

The cost that can sell big, operation is very difficult also, traditional meeting is sold already an abyss of suffering, this company can be added hard one difficult, finally more bad old practices die hard?
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