The professional medicine delegate that undertakes in the light of the doctor medicines and chemical reagents is popularized is made, had become the mainstream pattern of medical sale From EMKT.com.cn in abroad. After 1988, mode of this kind of sale by " 3 endowment " the enterprise introduces home in succession. But our country does not have what suit to it to supervise a mechanism however to medical delegate at present, caused a few serious problems thereby: It is personnel quality uneven; 2 it is sales promotion, sale behavior is extremely non-standard; 3 it is to participate in commercial bribery directly; 4 it is existence " the delegate that medicine represents " wait for troubled condition. 5 medicine delegate is equal to sell a delegate at medicines and chemical reagents, promiscuous the distinction of inherent business and embroil business. Team of such medicine sale deviated from completely the range that learning extends, endanger the normal order of medical market, the medical treatment order with browbeat normal, endanger the security using drug of masses, ceaseless drive up more and more the medical treatment charge that can'ts bear heavy burden.

And actually medical delegate is a profession that is not convention model, he is historical mission with sowing medical benefit world. Have knowledge of transmission medicines and chemical reagents before carry out " preach " action, dispel misgivings to prescription of medicines and chemical reagents in carry out of people of talent " the technology serves " action. Medicines and chemical reagents is not daily commodity, pass advertisement or drug only the simple introduction of propagandist book, cannot complete and communicate all information to reach its accurate use method clearly, and the times that learns to part increasingly with medicine in medicine, a lot of clinicians also lack understanding to the new drug that emerge in endlessly, do not be clear that these medicines and chemical reagents are in clinical the use effect that go up, and the harmful response that appears possibly. Accordingly, the obligation that medicine represents is scientific recommend new drug to doctor and medical establishment, publicize the security of medicines and chemical reagents, effectiveness correctly, guidance is clinical and reasonable with medicine, the harmful response of collect medicines and chemical reagents feedbacks in time medical enterprise adopts necessary settlement measure, this is the practice with current international.

Need attestation in delegate of medicine of a lot of countries or register, this went to the lavatory to manage to what medicine represents on one hand, prevent commercial bribery; Also represented integral level and quality to set a threshold to medicine on the other hand. How to strengthen what represent to medicine to superintend? The author thinks: It is to should perfect legislation, normative behavior. SDA should come on stage as soon as possible " medicine represents code of conduct " , perfect " medicines and chemical reagents is current supervisory government measure " wait for system of regulations of form a complete set, make clear relevant provision, content should include medicine to represent protection of standard of standard of function, admittance, behavior, law to wait, medicine the delegate brings into legal management, operating rules should have maneuverability, change athletic style is superintended superintend for system sex. Take the lead in representing legislation for medicine like law of issue of American basis trade, senate of state of Zhu Sai of American horse Sa passed a bill in June 2006, this will be the first bill that runs on behalf of executive law to medicine. They think the practice of normal prescription must be in any interference doctors jural try to prohibit. Medicine will adjust the conflict of each respect on behalf of the law, let medicine learn to learn knowledge to be in with the medicine of the product the appreciation in running, the weak in safeguarding commercial law activity - patient. 2 it is to want admittance to register, hold card mount guard. Medical delegate must have certain record of formal schooling and medical major knowledge, in order to fill the promotion of minute of play new drug, function that provides information, have the bridge effect between hospital and manufacturing company, the major that should do good medicine to represent about the branch grooms, the qualification is maintained, hold course of study is registered wait for the job. If be in France, established medicine to represent attestation system in July 1993. Medical delegate must have specific school (need to represent professional committee to approve via national medicine) diploma certificate and by a definite date study of a year, groom in what pharmacy business accepts 4 months even. During every medicine represents the job, pharmacy business must check its product and knowledge twice one year. Once medicine represents a level not to amount to mark, certificate may be suspended. This obligation is legal, apply to pharmacy business all medicine delegate and exterior salesperson. If Japan is thick 1993 unripe province affirmed what medicine represents to hold a post qualificatory system. 3 it is to want a trade self-discipline, strengthen groom. The guidance in relevant government sector, supervise, harmonious below, guild should undertake morality of policy, law, professional knowledge, profession groom to medical delegate regularly, control oneself in stimulative industry, build action of the play in work of sincere letter system. If Australia establishs medicine,the delegate grooms the project already had 20 old. It belongs to ego of Australian industry group to manage, through Kun Shilan the online education courses of the university undertakes now, ask all new medicine are represented course begins inside 6 months all right, and be being entered finish inside two years all right. Its course includes " Australian medicine runs way " , " pharmacological introduction " , " understand manual of medicines and chemical reagents " , " understand clinical evidence " etc. Want to strengthen itself of medical look forward to to represent groomed government to medicine already, also want to cooperate through door of Ministry of Education, will finish the professional education that medicine represents through special school. If France overcomes Lai Meng Feilang the biggest learn, medicine is established to represent professional bachelor in the pharmaceutical college. 4 it is to want an individual to build archives, network management. Medicines and chemical reagents of proposal state provision supervises management board to perfect website database system, medicine of real practise medicine records a system on behalf of bad behavior, the medicine that registers the whole nation permissibly is record in Internet on behalf of pertinent information data, inquire through what the network accepts social community and supervise.
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